Work 01

Make

I take visual work from the idea and the script through the edit and the sound. I use AI as a production tool, and when shots are generated, the piece says so.

Work

Generated shots

Motion Way — The penalty spot

For Motion Way — direction & edit: Amro

One moment before a penalty kick, cut so the brand line lands with the ball: “We hit your goal.”

TEN — Studio reel 2026

Concept, design & animation: Amro

The reel for the studio I co-founded: 14 scenes cut to the beat, and not one hard cut.

Generated shots

Motion Way — AI visual film

For Motion Way — design & animation: Amro

A short film for Motion Way made from generated shots. It opens on a seedling inside an industrial world and carries the story through movement.

Generated shots

“The street belongs to all of us” — awareness storyboard

An awareness spot about the camp market: the stall in the middle of the road is what stops the ambulance.

Generated shots

Motion Way — 10 years

For Motion Way — image design: Amro

Generated stills for Motion Way's tenth anniversary, built on a tailoring idea: a 10 embroidered in gold thread, then stitches and fabric taking shape frame…

Generated shots

Jook product world

An 8-second vertical teaser for Jook, one of my own Nodix ventures: real products, mugs, bottles and gift boxes, placed in studio sets built with AI.

Self-initiated

TEN — Logo motion

TEN studio work — design, production & execution: Amro

A 9-second reveal of the TEN logo in a 3D scene.

TEN — Chat interface motion

TEN studio work — design, production & execution: Amro

An animated chat interface that shows the rhythm of typing and replies. Part of TEN's production material.

ALBREEM — Brand identity

One identity for a family spread between Palestine and the diaspora: an emblem, a palette and a usage guide.

Generated shots

Egypt — Football visual series

Five vertical designs on Egyptian football, built from generated images. I handled composition, light and type.

Generated shots

From plan to kitchen

A short piece made from generated shots: a commercial kitchen plan turns into a 3D render.

Generated shots

Motion Way — Free kick

For Motion Way — direction & edit: Amro

A short cut from the football campaign: a free kick over the wall into the net, then the Motion Way end card.

Generated shots

HIVRO Space — the mugs talk

For HIVRO Space — production & edit: Amro

A vertical ad for HIVRO Space, a coworking space in Gaza: coffee mugs on its desks chat about plans and hours, and about power and internet that stay on here.

TEN — Don’t just exist

TEN studio work — design, animation & edit: Amro

A 36-second vertical motion piece for TEN: interface and type animation that ends on “Don’t just exist”.

What this door covers

Visual content productionTEN — Logo motion
AI content productionMotion Way — The penalty spot
Directing“The street belongs to all of us” — awareness storyboard
EditingMotion Way — The penalty spot
MotionTEN — Logo motion
DesignALBREEM — Brand identity
AI designMotion Way — 10 years

Also in my practice, with no published work here yet: Film and series directing, Film and series screenwriting, Photography, Lighting, Sound engineering, Voice-over.

Script before camera. The idea, script and storyboard are agreed before anything is produced.
Shoot, animate or generate. The method is chosen before work starts.
The rhythm is built in the edit, and the sound is mixed to it.
Review rounds until we reach the agreed version.