Motion Way — The penalty spot
One moment before a penalty kick, cut so the brand line lands with the ball: “We hit your goal.”
Generated shots
- For
- Motion Way
- Role
- Direction & edit: shot selection and order, edit rhythm, logo animation
- Format
- Two spots: “We hit your goal” and the “Free kick” cut
- Length
- 0:33 for the spot, 0:15 for the free-kick cut
01The idea
Motion Way's line, “We hit your goal”, is a promise. The idea was to make it literal on a pitch: tension that climbs until the ball in the net meets the line.
02The approach
The shots are generated. My work was what happens to them: I chose and ordered them, built the edit's rhythm and animated the logo reveal at the end. The order: the crowd, the keeper, the player's stare, the run-up, the dive, the net, the stands erupting.
03What exists
The main spot ends on an animated Motion Way logo reveal with the line. The second cut from the same campaign: a free kick over the wall into the net, then the end card with the logo.
04Where it stands
Two finished spots in Motion Way's identity, sharing one look and rhythm.