ALBREEM — Brand identity

The family spans generations and households across Palestine and abroad. It needed one official identity that respects its heritage and works on letterheads, digital platforms and community projects.

Every element of the emblem carries a meaning: the shield for protection, the open book for learning, the torch for leadership, the Palestinian flag for belonging, the rising sun for hope. The colours come from the place: Jerusalem stone, wheat fields, wrought iron and embroidery, ending in burgundy and gold.

The guide covers the brand story, the challenge and objectives, each symbol explained, the Arabic and English logos, colour variants (gold on burgundy, reverse, positive), clear space, minimum size and incorrect uses.

A bilingual identity system, documented in a usage guide from the emblem to the don'ts.